This is called “ITASYA” (a ache car 「痛車」).
ITA = meaning “pain”
SYA = meaning “car”
A person to see this feels a psychic pain.
Japanese use the words called “the pain” , that is self-mockery.
I love this car, so.
“The Hatsune Miku ache car” which participates in the war to domestic maximum-scale touring car race “SUPER GT” (a GT300 class)
A thing carried by this news is “Hatsune Miku” voice synthesis engine.
It is the character whom it personified.
A related animation of Hatsune Miku is this one.
These are called “costume play”.